People in the starter motor business should know that they are key parts in cars and machines. They help start engines by facilitating the ignition process. Over time, these motors wear out due to exposure to heat, vibration, moisture, and dirt, and need to be replaced. A starter motor is usually installed next to the flywheel, so it gets the environmental exposure. Buyers typically have two options when buying a new starter motor: OEM (Original Equipment Manufacturer) or aftermarket.
Both options can keep equipment running smoothly, but each has its own strengths and weaknesses. The remanufactured starter motor uses assembled parts. It performs like an OEM starter motor. It has been observed that the typical lifespan of an OEM starter motor is approximately 100,000 to 150,000 miles, or around 80,000 to 100,000 miles.
In this article, you will learn the difference between OEM and aftermarket starter motors. To balance performance and cost, you need to understand price, quality, fit, and support.
What Are OEM and Aftermarket Starter Motors?
Before exploring the details of the differences between an OEM and aftermarket starter motor, it is essential to understand what this equipment actually is.
OEM Starter Motors
The same company that initially supplied the starter to your machine or vehicle produces OEM starter motors. These parts are made to match the original manufacturer’s exact specs. This ensures a perfect fit and maintains steady performance.
An OEM starter made and supplied by UNITECH fits the size, electrical connections, and needs of a specific UNITECH model. OEM starters are either new or refurbished to meet original specs. They are a great choice when you need long-term durability and reliability.
Aftermarket Starter Motors
Aftermarket starter motors come from third-party companies. These companies do not have a direct relationship with the equipment manufacturer. These components are designed to be compatible with OEM starters and are typically priced affordably.
Aftermarket products utilize high-quality materials and advanced production methods. They create starters that meet or even exceed original specifications. Aftermarket starter motors are readily available. They offer affordable options for budget-conscious buyers. Most of these options maintain good quality.
Key Differences Between OEM and Aftermarket Starter Motors
The OEM starter motor is significantly more costly compared to aftermarket starter motors. That is why aftermarket starter motors capture the attention of buyers. The original and informed decision can only be made by reviewing all the differences between OEM and aftermarket starter motors.
Quality and Performance
OEM starter motors
- OEM starters are renowned for their consistently high quality, as they are manufactured to the exact specifications of the original equipment.
- They are made of the highest quality materials and have undergone rigorous testing to withstand the most demanding industrial conditions.
- The accuracy is considered reliable over time, which decreases the chances of failures.
Aftermarket starter motors
- The aftermarket starters are relatively steady, although some are better than others, as rated by their manufacturers.
- Some aftermarket products are as good as, or even better than, their OEM counterparts, offering improved technology and design.
- Aftermarket starter motors are reassembled, and although they may be cheaper, they often have compromised performance compared to OEM starters.
- To purchase from a reputable aftermarket supplier, buyers have to research the brands and specifications carefully.
Cost and Value
OEM starter motors
One of the most significant distinctions that exists between OEM and aftermarket starters is cost.
- OEM starters are often twice or three times more expensive than similar alternatives.
- For example, when an OEM starter is sold for $450, a quality aftermarket alternative would typically sell for between $150 and $200.
Aftermarket starter motors
- Such price differences increase the appeal of aftermarket starters to companies with limited funds or to large companies with extensive machinery convoys.
- Although OEM starters can offer extended lifespans, aftermarket solutions can provide substantial cost reductions to counter the frequent replacement requirement.
Compatibility and Fitment
OEM starter motors
- OEM starters are also guaranteed to fit your equipment’s make and model, as they are designed to meet the factory specifications.
- Suppose all the starter parts are in accordance with the requirement, then you can get the best results.
- This eliminates the fear of installation problems and the need for any changes.
- An OEM starter is made for a specific vehicle and machinery, so it fits very well.
Aftermarket starter motors
- The aftermarket starters have been designed to fit in various appliances, which can be problematic in some cases.
- Aftermarket manufacturers are well-regarded. They offer specifications and compatibility info to help buyers select the correct part.
- Product databases and Customer care help ensure products fit well before purchase.
Warranty and Support
OEM starter motors
- OEM starters are usually supplied with a warranty backed by the manufacturer.
- It is typically a 12-month, unlimited mileage warranty for automotive use or a similar warranty for industrial use.
- This warranty provides a guarantee that gives you peace of mind, ensuring the manufacturer addresses defects or early failures.
- Companies that manufacture starter motors provide Customer support and offer services to their clients.
Aftermarket starter motors
- There are different types of aftermarket warranties.
- There are aftermarket starters of high quality that come with warranties comparable to those of the OEM, and products of lower quality are also provided with a limited warranty.
- Warranty terms are something buyers need to be cautious of, as they can lead to unexpected repair or replacement expenses.
Availability and Sourcing
OEM starter motors
- The OEM starters are typically distributed via authorized dealerships or distributors.
- Although this ensures authenticity, it restricts availability, particularly in emergencies.
- A sourced OEM starter may require a wait period for delivery or incur a fee for accelerated delivery.
Aftermarket starter motors
- Large quantities of aftermarket starters are sold in local auto parts stores, industrial equipment distributors, and online marketplaces.
- This wide accessibility enables replacement in a short time in urgent cases.
- Normally, a person can source an aftermarket starter motor at the time of failure, and an aftermarket replacement can be purchased the same day, thereby avoiding expensive time delays.
Advantages and Disadvantages
OEM Starter Motors
Advantages
- The use of OEM starter motors ensures compatibility with specific models.
- They offer regular quality and performance.
- You can get support from a manufacturer’s warranty (12 months or longer).
- It is designed for use in harsh industrial environments.
Disadvantages
- The primary drawback of using OEM starter motors is their higher cost. Usually, 2-3 times higher than aftermarket alternatives.
- They have a low supply to non-dealer outlets.
- The OEM starter motors are custom-made, which will result in longer lines of special orders.
Aftermarket Starter Motors
Advantages
- Using an aftermarket starter motor is a cost-effective solution to the problem of replacement. Much cheaper, 30%-70% less than OEM parts.
- They are easy to assess, resulting in extensive distribution on the internet and in shops.
- Some brands are of the same quality.
- Quick access reduces equipment downtime.
Disadvantages
- The reassembled or remanufactured starter motor can vary in quality.
- Risk of compatibility problems in the event of unchecked specifications.
- The warranty can be either shorter or more limited compared to the OEM warranty.
How to Choose Between OEM and Aftermarket
The selection of an appropriate starter motor will be based on the budget, type of equipment used, and the requirements. Here are key considerations:
- Budget Priorities
If you need to cut costs, a popular aftermarket starter can deliver solid performance at a significantly lower price. For example, replacing three industrial starters with aftermarket ones will save you over $800.
- Application Requirements
In the case of heavy-duty industrial equipment that requires operation under harsh conditions, the longevity of an OEM starter can be seen as justifying the high cost. The reliability of this is proven and can also lower the cost of long-term maintenance.
- Warranty Needs
Standard protection is typically provided by OEM starters, especially when warranty protection is a priority, with the help of numerous premium aftermarket brands that offer competitive warranties.
- Availability and Downtime
In time-sensitive cases, the quicker gaining of aftermarket starters may be a better option. Replacement parts can be easily accessed to avoid wasteful time and expensive downtime.
- Brand Reputation
Regardless of whether it is an OEM or aftermarket product, it is essential to research the brand. Aftermarket manufacturers with a good reputation offer starters that meet OEM standards in terms of performance and fit.
Conclusion
OEM and aftermarket starter motors both ensure reliable engine ignition in vehicles and machinery. OEM starters offer excellent quality, a perfect fit, and dependable warranties. They are best for tasks that need the highest reliability. Nevertheless, such advantages come at a higher cost, typically two to three times more than aftermarket options.
Aftermarket starters are typically less expensive and more readily available. They often perform like OEM parts. You need to choose reliable manufacturers. This way, you don’t have to sacrifice quality or durability.
Ultimately, the choice is reduced to the cost-performance and operational-priority fields. Aftermarket starters are ideal for businesses with limited budgets or those requiring rapid replacements. A business requiring reliable starter motors must use OEM starter motors.

